Short film Poster research - Fish Tank

Fish Tank 

                                                                   Mise En Scene
                                                                     Representation
                                                                   Media Language
                                                                   Audience
                                                                   Genre
Fish Tank is an English produced short film by Andrea Arnold. The film has won so far two awards at the Cannes film festival (Jury prize) and Edinburgh international film festival (Winner). The mise en scene of the poster suggests that the film is a romance or drama/social realism.The positioning and facial expression of the female suggest that she is sad or angry or worried? The colour of the text is a baby blue and there is also baby pink in the poster however the choice of colour suggests there is a male and female influence together or a baby involved because stereo-typically baby blue and pink are used for a girl or boy.
Some parts of the text are bigger than others this suggests the editor wants to push forward an aspect such as 'POWERFUL and POIGNANT' this size of font captures the audiences attention to the interesting and good parts of the film, however the billing block is a smaller font because this won't sell the film or capture the audiences attention as its a convention that is incorporated in every film poster. The editor has also brought attention to the actors names, this isn't as common in short films because of the low budget however Fish Tank was produced by a well known producer. 
The positioning of the girl shows her looking out the window this suggests that the character is unhappy with her life and wants what is beyond her window.

The setting appears to be a run down house that suggests the character lives in a poorer area? there is graffiti over the walls and peeling paint which also connotes poverty and lower social class. However the colour's on the wall contrast with Mia and her lifestyle (grown up in a poor estate) as her costume is black her hair looks a dyed colour black/brown and her jewelry is gold, all of these together suggest that Mia doesn't act her age and she is living older than a 15 year old should be, they seem quite harsh compared to the scribbling on the wall and bright pastel colours that suggest she is still a child that needs a good upbringing. The mise en scene represents a poorer life style, one that a 15 year old wouldn't want to be living. They represent the lower class society that live in poorer parts of London and take part in gang culture

In this film poster there are many short film poster conventions incorporated such as:

• A billing block - Used to give information about the film- who owns it etc
• Actors names included - Not all short films include this because of the low budget, they cant afford famous actors.
• Captions of reviews- This is common on short film posters to see reviews from newspapers or magazine. they do this to sell the film as well.
• Awards that the film has won at film festivals- e.g Cannes film festival.
• A tagline that anchors the image e.g 'live, love and give as good as you get' this is used to foreshadow some of the narrative to the audience.
• Star ratings- These are also common because they show how good the film is.

The target audience for 'Fish Tank' is 16-25 men and women, I think this target audience would be best for 'Fish Tank' because of the connotations of the poster. The mise en scene also appeal more to a younger audience, and the teenager on the front would appeal to a younger audience because they tend to be interested in other teenagers lives more. The mise en scene appeals more to a female audience because of the use of colour and font,the main protagonist is also a female, all of these together would appeal more to women than men. However as Micheal Fassbender is involved in the film it it likely that the film will also appeal to men that like other work from Micheal Fassbender.