How reviews help to promote short films

Reviews are a great way of gaining extra publicity for short films. Good ones from trusted sources will attract online audiences to watch certain films. These reviews can also be placed on posters and other pieces of advertising to assure spectators that they aren't wasting their time watching the film, as they often contain 4 or 5 stars to demonstrate quality. 

Reviews can be an essential way to gain the trust of audiences, who probably won't have heard of the cast and crew involved in the production.

Key short film review sites include:

• ukfilmreview.co.uk
• theindependentcritic.com
• Little White Lies

The format of short film reviews is often something like this: