Little White Lies - Our Target Audience

The audience for Little White Lies corresponds very well with our target audience for On The Brink. Targeting 25-35 year olds, LWL has a similar fanbase as the people we too would like to attract, with our short Drama being well suited to this age group through the themes and issues we cover. Characters in the film like Rebecca and Alfie fall into this same age group so should make the film more attractive to the LWL readers.

60% of their audience is male, which is appropriate to On The Brink as we are targeting a predominantly male audience, with the core issue of suicide being most relevant to this demographic. UK group Samaritans found in 2015 that the male suicide rate is the highest since 2001. This statistic not only supports Little White Lies as an appropriate magazine to review our film, but also demonstrates how we are covering very recent and important issues in this film, which should enable us to reach a wider audience.