Media Language
Representation
Audience
Narrative
Genre
The composition of my poster design focuses prescisley on the main protagonist of the film. Glen Ferguson who plays John in On The Brink who is positioned to the left of the poster suggests that the film is going to explore into this main characters mind due to the facial expression he is expressing, as if he is suffering or is depressed. This then helps reinforce the powerful narrative, being social realism and drama. The themes that are delivered through this poster capture and engage spectators making them question John's situation and the perception of happiness. Our main actor's facial expression symbolises his character deep in the film where we begin to find out his personal struggles with life and himself. His frown and darkness under the eyes creates frustration and sympathy for John, making audiences wanting to watch the film.
The colour of my poster kept to colour rather than black and white as I felt it would represent this film in too much of a heavy and dark way. Therefore, the lowered saturation and heightened brightness is there to generate a slightly faded effect to the image to create a certain mood. I wanted to generate a mood of spine-chilling feelings, as this faded light colour resembles the chilling and shock value twists that are imbedded in our narrative. If I made this image too contrasted and dark I believe this would have given too much away with the choice of image, therefore designing the faded colour reflects Johns unclear vision of his life, therefore using this colour scheme it contrasts well with the plot of the film which in turn manipulates spectators to create more effective shock and surprise.
When looking at my poster for On The Brink I feel as though I have successfully targeted our intended audience for our film which was 15-25 year olds. The poster expresses many social realism genre elements and conventions which I feel will attract people within that age gap to watch our film as they has experienced issues or struggles in their life in which they can relate to the image used. For example, our main character John's facial expression truly extinguishes that he is suffering from some sort of mental health illness, or even just reveals that he is hurt and depressed. These emotions can be transformed in a way of attracting people who have or are experiencing similar moments in their lives. This allows this audience to relate or produce empathy as they may no of someone who wanted to take their life. This poster represents a middle class status through the use of mise en scene micro techniques. John's shirt and jacket creates social assumptions such as it represents his middle class character, however, a deep hidden message from this and the film is that no matter how wealthy he is, money can't help his depression and addiction, indicating that money cannot bring you happiness, only kindness.
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