Evaluation question 2 script - Neve walder

How effective is the combination of your main product and your ancillary tasks?

For our main task we were asked to create a 5 minute short film of our choice, we also created  film posters individually. Posters are key in drawing the target audience in and to make them watch the film. The poster enables them to see if the film is something they would be interested in therefore the poster must convey meaning to the target audience. I think our short film and posters work well together to create a similar meaning yet create mystery, i think they work well together because all of our posters were made to a high standard however we still followed the conventions of film posters as well as being creative in what we made and the meaning we were creating in the audience. Its important to use a house style in all your products because this gives your work identity and people see that style and immediately know who it belongs to. All the products must work in cohesion for the audience to be interested in it. i believe that the film poster is the most important product that will sell our film, this is because its the first product that the audience will see so it needs to be interesting, gripping yet professional. Secondly The review is very important in selling our product because if the review was bad then we would loose viewers, however as the target audience of little white lies is very different to the target audience of our short film its likely that the review may not reach our target audience.

My film poster: And the meaning it communicates.


The setting-the setting looks calm and relaxed as it is shot on the edge of beachy head. it is a very scenic view which would suggest to the target audience that it could be a light hearted film rather than a dramatic one. All along throughout making my poster ive wanted to create mystery by not showing to much of the genre. for example the picture i used looks calm when in the context its not calm at all and it provokes a lot of emotions for the viewer. I chose a title that looks like footprints walking over it to suggest that there is some kind of search for something or someone. The title is also very bold this captures attentions and as its big suggests drama. there are a few conventions used that help at marketing short films that are used on the poster for example:

• Social media icons- if the product is put on social media or people can follow our production group it will advertise our product and get shared over facebook or twitter.
• Large titles grab peoples attention from afar.
• Awards show that others like the film.
• Reviews also show that people have viewed and like our film.

All our posters were slightly different in the message and feeling we were trying to provoke however we have all used a picture of our main protagonist this  
The review is very different to our poster as in it could affect our film badly. if Little white lies gave our film a bad review the target audience would be deterred from it. However the target audience for little white lies (25-35) is very different and its likely only the end scale of our target audience that see the review however this could still affect our views if word of mouth was bad as well.
Little white lies have constructed there magazine to target a very specific type of person that is in the industry or knows a lot about it. The images used and the lexis they use also suggest this specific audience. Little white lies use a chatty fun tone when reviewing there films however the language is complex at times and wouldn't appeal to a young audience wanting a quick read.

The type of language they tend to use:

• Complex nouns
• Metaphors
• complex sentences
• Restricted code in language
• Rhetorical questions
• Puns
• adverbs
• adjectives
• similes 

When writing our review we made sure to make our language as similar as possible and still create an interesting review that would help sell our film in synergy with the poster.